Well this is not new but it has been
around now for a number of years, once The Macallan officially launched their
“Ice Ball” machine it became fashionable, sadly this is only a re hash and
branding of the Japanese invention. I like sometimes a little cube in my drink
however with the squarish corners it melts to fast, with this sphere its great
as its slow, I hear a cry from the gallery “ice in Whisky?” yes in tropical
climates I like it sometimes, not for tasting though.
The Macallan is a gimmicky machine made
of heavy brass and the cost is heavy also in Hong Kong they gave 4 to hotel
bars that are good sellers of The Macallan, I seen it in The InterContinental
Grand Stanford at Tiffany’s New York Bar, it looks good and amazingly the staff
are well versed in using it, I must add here this is a great bar with a great
selection.
So back to the sphere, I looked around
and finally picked myself up one, yes I got one, not the one at US$800 but US$6
and it works a treat, so much so that I have to fight with the kids as they
love it in there drinks, soft drinks and water only.
The
Great Marketing Engine
This
is obviously a gimmick and marketing tool for The Macallan with the perfect
serve slogan and you have to give it to them it works, By promoting their ice
ball machine they are getting the attention of a newer market and younger with
more disposable income.
Enjoy!
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